Official AI — A marketplace for licensing and authenticating publicity rights within generative AI media.
SERVICES
Product Design, Brand Design, Product Strategy, Design Direction
DESCRIPTION
Generative AI has complicated rights management, creating new risks for publicity rights holders as their identity is used without consent. Official addresses this by enabling licensing and authentication of voice and image rights in AI media. It also offers creators cleared training data and tools to turn months of production into moments with AI-generated content.
Problem themes
The team delved into user research and licensing workflows to determine the initial product should be a licensing authority to stay focused on the highest priority jobs to be done for both rights holders and content creators.
Fair
As a Rights Holder (Talent) there is control in how one's likeness is portrayed and used in Generative AI.
Equitable
Rights Holders, Content Creators and Distributors are all protected and empowered to deliver marvelous AI experiences.
Submission
Rights Holders, Content Creators and Distributors can all make money through transparent, proper, and verifiable licensing of AI content.
Marketing site
The marketing site served as a pivotal tool to explain Official and the value it can bring to potential users. The aim was to prioritize communication with content creators, marketers, and rights holders.
Marketing
The website's delivery was designed to instill trust and establish Official as experts in this cutting-edge field.
Registration
Registration was a simple process but crucial for capturing user type early to deliver appropriate service on the double-sided platform.
Blog
As industry leaders, the blog serves as the platform for Official to share its expertise on AI, specifically focusing on licensing in the field of generative AI.
Verify License
Official aimed to be the go-to destination for verifying the licensing of AI-generated content, whether it's from the platform or an external source.
Content creator experience
Although the content creator experience was primarily designed for agency partners, it was intended to cater to individuals who are interested in licensing talent for content purposes. For the initial MVP launch, essential features such as finding talent, creating projects, and project management were prioritized. This also included aspects like navigation, notifications, and profile.
Find talent
The team drew inspiration from traditional e-commerce best practices to develop a discovery feature on the platform, aiming to inspire content creators to hire and create projects through Official. This was accomplished by creating a catalog with various sorting, searching, and filtering options. A talent detail page allowed content creators to view the licensing, bios, and training data of the talent, while profile previews provided essential information without disrupting the browsing experience.
Create Project
The project creation flow was designed to be easy to navigate. A multi-step wizard was created that guided the user through each screen. Clarifying the licensing process was the most important aspect of this flow, and it took several iterations and conversations with clients to ensure it met the needs of their projects.
Project management
For the success of Official, a suite of project management tools was crucial. Content creators needed to have access to watermarked licensed content, and approval from the talent was required for this. Features were developed for collecting upfront payments and managing change requests. This entailed incorporating messaging, notifications, and editing capabilities within the project dashboard. Users are able to create, edit, and delete projects directly from their project dashboard. Once talent approves a project, users can easily and intuitively download licensed content from the project area.
Rights holders experience
The rights holder experience was primarily designed for talent managers but meant to also cater to individuals interested in licensing themselves. Rights holders were the focus because they manage the name, image, and likeness exploited through generative media. For the MVP launch, the team made sure to include the must-have features of adding talent, project management, and payment details.
Add talent
The addition of talent workflows was crucial in creating the database. Rights owners are guided through a wizard that involves uploading training data, setting prices, and creating profiles. Members can also request to add talent based on unregistered talent already in the database, which was added to inspire content creators and add more talent to the platform.
Projects
From the perspective of the rights holder or talent, project management relied on accepting or responding to projects and assets. This was made possible with flexible communication tools such as messaging, an asset detail page, and the ability to approve individual assets. A function was also developed to allow creators to request changes from their perspective so that projects can be approved.
Image generation
Instantly visualize your products with approved talent, test unlimited creative concepts, and scale content across every channel - all while maintaining perfect brand consistency and reducing production costs by 90%. Transform how you partner with brands by removing the constraints of traditional photoshoots. Create authentic commercial content that perfectly represents your image while expanding your revenue opportunities - all without impacting your schedule or sacrificing creative control.
Instant
from concept to content in minutes
Authentic
Perfect brand and talent representation
Scaleable
Unlimited variations for every channel
Consistent
Maintain brand standards automatically
Boards
Users typically engage in an iterative process when generating images, leading to the need for an organized system to manage these assets effectively. In response to this requirement, we developed an organized board structure that facilitates the management and categorization of images. This system not only simplifies access but also enhances editing capabilities, allowing users to efficiently navigate and modify their visual content.
Vaults
The foundation of authentic AI content isn’t technology - it’s trust. Vaults are the secure foundation that makes everything else possible. For brands, vaults are your brand's unlimited creative studio - where you can instantly create authentic commercial content with your products, talent, and brand identity, transforming months of production into moments of creation. For talent, Your vault is your gateway to the future of commercial partnerships - where you can safely expand your brand presence and generate new revenue streams without sacrificing control or spending endless days on set.
Secure
Enterprise-grade protection for your most valuable assets
Controlled
Granular permissions and usage tracking
Flexible
Adapt to any creative need while maintaining authenticity
Future proof
Ready for upcoming AI advances
Success metrics
Releasing these features unlocked Official's ability to deliver on it's mission to unlock the creative renaissance for talent and brands. We saw the below improvements to content creation with the release of image generation and vaults.
90%
Cost reduction
90%
Faster time to production
10x
Content output
100%
Brand consistency