More than meets the eye

I am a product designer with a sleek and modern design approach. One of my superpowers is my understanding of the power of brand to create delightful, engaging, but highly functional and intuitive products. I understand when to dial up brand or utility, while balancing business and user needs.

I'm an expert at both the analytical and creative sides of product development, and I can seamlessly switch from high-level product strategy to detailed design. Whether it's a complicated end-to-end feature or a blue sky solution, I have the toolkit to create products that people will enjoy or use with ease. My strengths also include building and maintaining design systems and leading teams towards a common goal.

I believe good design is good business.

self

"One of Holly’s biggest strengths is her aptitude for wanting to actively improve her craft and grow. She tackles every problem with thoughtful tenacity and attention to detail." 

- Millie Sensat, Head of Design at Care/of

EXPERIENCE & EXPERTISE

, Huge, AKQA, Blank Street Coffee, MTV, Cartier, Verizon, WSJ, Citi Bank, Sony, PVH, Microsoft, IBM, WeWork, Nickelodeon, Citi Bank, Huge, AKQA, Blank Street Coffee, MTV, Cartier, Verizon, WSJ, Citi Bank, Sony, PVH, Microsoft, IBM, WeWork, Nickelodeon, Citi Bank, Huge, AKQA, Blank Street Coffee, MTV, Cartier, Verizon, WSJ, Citi Bank, Sony, PVH, Microsoft, IBM, WeWork, Nickelodeon, Citi Bank, Huge, AKQA, Blank Street Coffee, MTV, Cartier, Verizon, WSJ, Citi Bank, Sony, PVH, Microsoft, IBM, WeWork, Nickelodeon, Citi Bank

Product Strategy

Interaction Design

User Interface

Information
Architecture

User Research

Design Systems

Service Design

Iconography

Data Visualization

Digital Branding 

Staff Product Designer

Linkedin
New York, 03/23-Present 

  • Effectively communicated conceptual ideas, design rationale and the specifics of user-centered design process
  • Created holistic design solutions that addressed business, brand, and user requirements
  • Delivered large-scale projects independently; Projects were forward-thinking and shaped the future of the business; Subject matter expert who owned a business area
  • Solved unstructured problems that had few dependencies; Embraced ambiguity and transformed it into effective, actionable plans
  • Contributed ideas that influenced product strategy on adjacent teams

Staff Product Designer

Found
New York, 03/23-12/23 

  • Collaborated with Vice Presidents and executives to tackle business-critical projects encompassing extensive scopes, navigating challenges often characterized by ambiguous problem definitions.
  • Managed and mentored a team of designers, fostering an environment geared towards crafting exceptional user experiences.
  • Provided mentorship and guidance to a team of designers, fostering an environment geared towards crafting exceptional user experiences.
  • Contributed to establishing the overarching vision for product design, spanning web, tooling, and mobile platforms, fostering collaborative efforts towards an inspiring product outlook.
  • Facilitated the enhancement of design thinking methodologies across the product organization, conducting workshops, refining processes, and fostering collaborative practices to elevate the design process.
  • Orchestrated roadmap management in conjunction with product management and engineering counterparts, ensuring seamless alignment and execution.
  • Played a key role in shaping the digital brand by helping define how the brand comes to life in digital

Lead Product Designer

Care/of
New York, 03/20-04/23

  • Defined, implemented and managed an inspiring design system across platforms
  • Led design on high-impact initiatives and distilled complicated problems into simple and elegant UX solutions
  • Helped drive the vision, strategic plan and execution for product roadmaps, both short term and long-term
  • Mentored and grew a team of designers
  • Acted as a design gate keeper and cultivated a product design culture that championed user-centric design thinking and established a high-bar for execution
  • Established a robust design process between design, product management and engineering teams that utilized latest tooling with better collaboration and efficiency in mind
  • Ensured the adherence of product design guidelines and a consistent approach for a cohesive user experience across our responsive web, iOS, and Android platforms

Senior Product Designer

Blue Apron
New York, 04/19-04/20 

  • Championed the needs of customers to transform both web and app platforms into beautiful, high performing interfaces that both sell and enhance physical product offering
  • Managed and mentored a team of designers, fostering an environment geared towards crafting exceptional user experiences.
  • Led team to championing the needs of our customers and transforming digital platforms into beautiful, high performing interfaces that both sell and enhance our physical product offering
  • Worked with graphic design team to establish a new brand ensuring the visuals were strategically aligned to our business, beautiful, unique and enabled flexibility for the digital space
  • Established a robust design process between design, product management and engineering teams
  • Ensured the adherence of product design guidelines and a consistent approach for a cohesive user experience across our responsive web, iOS, and Android platforms
  • Thoughtfully identified and organized OKRs and KPIs to aid in alignment around the creation of high performing customer moments

Senior Designer

The Charles NYC
New York, 03/18-04/19 

  • Managed and mentored a team of designers, fostering an environment geared towards crafting exceptional user experiences.
  • Responsible for leading creative design solutions for multiple assignments that serve clients needs while overseeing productions of web, app, branding and art direction
  • Guided junior designers to create a range of deliverables: visual concepts, branding, mock-ups, typography, iconography, presentations and layouts across multiple platforms, including apps, websites, and campaigns
  • Communicated visual designs, concepts, and storyboards through presentations, prototypes or video to team members and clients.

Freelance Senior Designer
& Art Director

Critical Mass
New York, 12/17-03/18 

  • Designed solutions that exceeded strategic objectives

  • Created highly usable interface solutions focused on user experience and rationalized solutions with CitiBank FinTech team 

One Darnley Road
New York, 12/16-11/17 

  • Direct client interaction throughout the entire process to understand client vision/direction and needs
  • Led the conceptual thinking in both visual and interaction design, including intuitive responsive functionality, interaction, user interfaces, and navigation
  • Ensured empathetic user experience by creating priority diagrams, wireframes, and user personas for web and mobile, usability testing, navigation, interaction design, user interface design, web technologies and prototyping

Product Designer

Happy Fun Corp. 
New York, 10/15-09/16 

  • Managed and mentored a team of designers, fostering an environment geared towards crafting exceptional user experiences.
  • Responsible for the UI/UX, branding and content strategy for web & app design for various early stage startups

Designer

Lootok LTD. 
New York, 07/12-10/15 

  • Worked at the forefront of the creative department to provide high quality ideas, strategic insights, and tactical design expertise to deliver exceptional websites, products, eLearnings, and workshops with direct client experience
  • Created a varied set of deliverables including, but not limited to, branding of programs, websites, eLearnings, branding, print and digital marketing materials, board games, and more

It's all 
about process

READ WORKFLOW

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